Two Valentine’s Day 2015 Buyer Facts That May Make You Rethink Your Gifts

Antonio J. Newell - Author
By

Oct. 30 2016, Updated 5:32 p.m. ET

Valentine’s Day can be an incredibly stressful time. With so many spoken and unspoken expectations and demands from companions, the task can be a little exhausting. As if that wasn’t enough, the challenge of standing out from the crowd has to be accomplished as well. Many would like to say that Valentine’s Day is not a competition. However, if your gift is sub-standard and “lackluster,” you can find your companion’s eyes wandering over to other individuals’ gifts, wondering why theirs are better.

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Fact One: Candy Is More Common Than You May Know

This treat is definitely one of the commonly purchased gifts during the season. Actually, according to a Valentine’s Day report from the United States Census Bureau, candy is the most bought gift during the love holiday. In 2011, the total value of chocolate and cocoa products approximated to 13.5 billion dollars — staggering numbers. This excludes the amount of non-chocolate and non-cocoa candies.

However, those totals were approximately $8.4 billion. That’s a lot of sweets, and they are gifts that everyone else seemed to get as well. Can you guess what kind? Predominantly, they are Sweetheart candies — 13 million pounds of them, according to an article from the Smithsonian.

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“More than eight billion (some 13 million pounds) of the little hearts are sold in the six weeks leading up to Valentine’s Day. Sweethearts make up 40 percent of the Valentine candy market, just behind chocolate.”

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In case you’re wondering about these candies, they’re the pieces that have sweet, little writings on them.

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“Original mottos from the candy’s first appearance in 1902, such as ‘Be Mine,’ ‘Be True’ and ‘Kiss Me,’ remain very popular. Such classic romantic phrases haven’t changed in more than a century, but others have come and gone.

“In some ways, Sweethearts are tiny time capsules of trendy lingo of days gone by: ‘Dig me’ ‘Hep Cat’ and ‘Fax Me’ have all made appearances in the past 20 years, only to bite the sugary dust. Current missives reflect the language of popular culture and Internet jargon: ‘You Rock,’ ‘Text Me,’ ‘Me & U.'”

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