If you search for Exodus: God And Kings, you will see that the movie's PR machine is doing its utmost to spin the $24 million open into something amazing.
The Daily Mail wants you to believe that Gods and Kings "dethroned" the mighty Hunger Games: Mockingjay Part 1.
We're talking about a movie that has been playing for more than three weeks and will go on to be one of the highest-grossing films of the year.
Vulture is a bit more realistic, fully acknowledging that this is a slow week. But things are about to pick up VERY quickly -- and that's terrible news for the Exodus epic.
— Speakeasy (@WSJspeakeasy) December 15, 2014
A little movie you may have heard of called The Hobbit: Battle of the Five Armies is due to hit American theaters in a matter of days. It's started to compete around the world in the same markets as Exodus: Gods and Kings, and it's highly doubtful that Gods and Kings will be able to gross enough to stay on top.
And that's only the beginning of the bad news.
Reviews have not been kind to Gods and Kings. Based on the audience reviews on Rotten Tomatoes (never mind the 28 percent critic score), it's hardly the type of movie people are eager to see repeatedly, or are looking to recommend. This means we are likely looking at the high point.
— Vox (@voxdotcom) December 14, 2014
Although Exodus: Gods and Kings made an estimated $24 million in the United States, it's believed to have made $70 million worldwide. That means it needs to an additional $70 million to break even. While that may slowly happen in the months ahead, often these type of movies are only seen as truly successful when they AT LEAST double their profits.
In other words, director Ridley Scott gifted us a white-washed CGI epic in the hopes that global audiences would be inspired to make it a blockbuster.
I shouldn't have to tell you that your average blockbuster does not begin its reign with a $24 million open. Usually, we're talking that much money in half a day and for four to ten times as much before the weekend is even over.
For all the bells and whistles about how Exodus: Gods And Kings wowed audiences, it will become embarrassingly apparent as the weeks pass (and people stop talking about it, even to criticize it) that this was a commercial failure.
The only thing that will be left to debate is why Exodus: Gods and Kings failed.
Is Exodus: Gods and Kings doomed to fail because of boycott efforts, or did it fail because it was a haphazardly made film that didn't know what kind of movie it wanted to be?
[Image Credit: 20th Century Fox Official YouTube Channel]