For Marvel fans, the May 2015 release of Avengers: Age of Ultron must seem a lifetime away.
The same can of course be said for DC fans anticipating the Batman v Superman: Dawn of Justice movie. Though, in recent years, Marvel Studios seems to be garnering far more attention than its comic book movie rivals.
This includes Fox and Sony.
Still, if what analysts at the Motley Fool say is correct, then Age of Ultron may become Marvel Studio’s first multi-billion dollar film.
If this Avengers sequel enjoys that kind of success, it would possibly put to bed claims that audiences are tired of movies and shows based on comic book heroes.
The characters featured in films like Age of Ultron and Batman v Superman have long been a staple of American culture… just not mainstream culture.
Once upon a time, it wasn’t cool to admit to being a huge fan of comics. Now, billions of people know who these characters are, even if they’ve never peeked at an Avengers comic.
Though DC has had hit and miss success on the big screen, Marvel seems to have built an on-screen universe that shows no signs of slowing down or shrinking.
But what is it that allows movies like Age of Ultron success nearly 15 years after the very first X-Men movie was released?
Well, there’s one theory.
Like your romantic comedies and horror movies, comic book movies have carved out a genre of their own over the past decade and a half.
— Forbes (@Forbes) November 2, 2014
This means that rather than decline, these movies will continue to be made. Just like romance movies continue to be made. Or scary movies. Or teen novel adaptations.
From Avengers to Justice League, these movies speak to a dedicated subset of fans. Perhaps these people are longtime comic book fans.
Or it could be they’re simply fans of the on-screen universe that Marvel and DC have created.
For now, it’s these two rivals bumping heads. In the future, however, it could be that less known comic book companies get the chance to bring their characters to life.
— BuzzFeedEntmnt (@BuzzFeedEnt) October 29, 2014
Another reason why these movies are thriving is competition. Although Avengers: Age of Ultron will not endure any direct comic book competition, its been noted that “Phase 3” movies were planned for release dates within weeks of DC movies.
Depending on how the movies fare, there could be quite a few adjustments made over the years.
DC will no doubt be paying close attention to just how well Age of Ultron performs at the movies. If this movie performs as well as observers believe it will, then it will no doubt signal which comic book company blinks first.
Do you think Avengers: Age of Ultron could make billions? What other comic book movies do you see making that kind of money?
[Image Credit: Marvel Entertainment]