BlackBerry may have missed the mark on the smartphone revolution, but Kim Kardashian thinks the company still has life in it and wound’t mind adding the company to her many other business ventures.
In an interview at the Code/Mobile conference, the reality TV star revealed her desire to see BlackBerry remain in business.
According to CNET, Kardashian still uses a years-old BlackBerry Bold but does have an iPhone for posting photos and other items to social media.
“BlackBerry is my heart and soul,I love it. I will never get rid of it,”she said.
“Sometimes I’ll send up a Twitpic on my BlackBerry…I use an older one, though. They don’t have them in stores anymore. I buy them on eBay. I have three lined up in my room so if they break. If one breaks and I’m down to two, I search on eBay until I have my third. I have anxiety I’ll run out and that BlackBerry will go extinct… I’m on a mission to make that not happen.”
Kim Kardashian has been making unprecedented moves in the tech world, the latest being her invitation to speak at the Code/Mobile conference and the phenomenal success of her game app, Kim Kardashian: Hollywood.
This past June, San Francisco-based Glu Mobile and Kardashian West released Kim Kardashian: Hollywood, a free game for iOS devices that allows players to be Kim for a day and go gallivanting through Hollywood.
The Inquisitr reported that Since being launched at the end of June, the game has risen to No. 2 on Apple’s free games chart. But even though it’s free for players, the game has reportedly generated $200 million in revenue so far with little overhead.
With those figures being penciled out, the tech world is paying attention.
Kim Kardashian’s invitation to speak at this year’s Code/Mobile conference was no publicity stunt.
Kara Swisher, CEO of the independent tech news site ReCode, that is hosting the conference, explained why she invited her in a post on the website.
“In the age of instant communication by celebrities to their fan base, she is one of the most effective users of these tools… to simply consider Kardashian West some kind of empty vessel of a person who trips into all this mobile success is really not what’s happening here.That’s why I want to talk to the mobile, multi-platform celeb, who clearly has her finger on the pulse of her digital audience.”
Given Kardashian’s success in the mobile tech world, her mission to save BlackBerry might not be so far-fetched.
[Photo credit: CNET]