Texas Brewery Releases 99-Pack Of Beer For $99, Just In Time For College And Football

A brewery in Austin, Texas decided that people needed more than just a six-pack or a 12-pack of beer, so it has come up with the idea for a 99-pack.

According to CBS Moneywatch, Austin Beerworks unveiled the 99-pack for its Peacemaker Anytime Ale earlier this week. The case is about seven-feet long, and it costs $99.

A video for the 99-pack says the Anytime Ale is “a beer for everyone.”

“You can have a Peacemaker pretty much anytime,” one of the narrators says.

The video also shows the brewery workers talking about how they tried to come up with different kinds of cases that were more than a six-pack or a 12-pack. And then it mentions that they came up with the idea for the 99-pack, which they call “the perfect size.” But the brewery does advise that people “bring a friend” when they go to purchase the beer, since it will be difficult getting it home.

“I can’t believe no one’s ever done this before; “I wonder why,” one of the narrators says.