Kevin O’Leary Wants Young Women To Hear ‘Shark Tank’ Entrepreneurial Message
Kevin O’Leary jumped ship from the CBC, it was officially announced yesterday, to join the public broadcaster’s rival Bell Media. While the original CBC announcement was vague about O’Leary’s plans, O’Leary himself has made more direct statements about his intentions for his newly-expanded opportunities through Bell.
The Globe and Mail reports that the appeal of Bell Media’s broad array of media outlets – television and radio among them – was a huge attraction for O’Leary, who is an experienced media personality always willing to spread his philosophy of entrepreneurship and capitalism.
In statements to the Globe, O’Leary seemed to support the speculation put forth by the National Post that his departure from the CBC is connected to the fact that Shark Tank airs on CTV in Canada, a property of Bell. O’Leary said he wanted to talk about Shark Tank on future appearances, including on the CTV program The Social.
O’Leary specifically cited his desire to target women with his message:
“I will be heavily promoting Shark Tank in everything I do, because I believe the lessons of life and business are encapsulated in a way that young people are going to engage in. The fastest-growing demographic for that show is 18-49-year-old women. I want to be on The Social because that is one of the most successful platforms for young women in this country, and I want to talk about money. I want to talk about the responsibility, when you form relationships with people and you start families, what the role of money is, and that’s what you’re going to see me doing there.”
O’Leary’s statements are not always without controversy. A previous Inquisitr article recounted O’Leary’s reaction to an Oxfam report that found the total wealth of the world’s 85 richest people is equal to the total wealth of the world’s 3.5 billion poorest. In a clip from The Lang & O’Leary Exchange, embedded in the Inquisitr piece, O’Leary said the disparity was “fantastic” because it encouraged people to become self-motivated toward success. Co-host Amanda Lang responded that O’Leary’s claim was ridiculous, akin to saying people should pull themselves up by their own bootstraps when they don’t even have socks.
The Globe said that while The Lang & O’Leary Exchange reached 70,000 viewers nightly, through his new deal with Bell, O’Leary could appear on multiple shows and reach millions of viewers, in addition to those who watch him on Shark Tank. He also appears, without pay, on CNBC in the U.S. The Globe calls O’Leary “equally popular and polarizing for his sharp opinions.”
Fans of Kevin O’Leary’s opinions on Shark Tank can look forward to new episodes, which are due to start up again in September.
[Image: CBC/Google]
