The number of ways in which caffeine is consumed around the world, and in the U.S. in particular, is a reflection of the increasingly complex lives Americans lead today. Caffeine is a mild stimulant that acts on the central nervous system to ward off drowsiness and raise a person’s level of alertness. Traditionally, it is contained in a variety of beverages such as coffee, tea, and in the latest craze of so-called energy drinks.
The Washington Post reported that the demand for caffeine in unique forms has inspired manufactures to create some truly bizarre ways of including it in the most unlikely products. How about caffeinated maple syrup on your caffeinated breakfast waffles? Other extraordinary caffeinated products include potato chips, gummy bears, marshmallows and, even beef jerky!
How fortunate it is, therefore, that someone has come up with an innovative idea that can deliver the caffeine people want in a beverage everyone knows and loves – hot chocolate! For example, a company named Twin Woods LLC has produced a high quality caffeinated hot chocolate mix called COGO that cup for cup provides the same amount of caffeine found in regular coffee.
Jim Braun, the founder and CEO, has had considerable experience in creating caffeinated products. He succeeded in making a caffeinated peppermint lozenge for the United States Military, which is currently included in its MRE rations.
“The caffeinated lozenge we developed some years ago is still being used by the U.S. military. The Armed Forces tested it extensively for over 3 years before adopting our mint lozenges, and I am proud that they’re still in use today,” said Braun.
We asked Braun why people don’t know about his company’s unique product.
“There’s a lot of news out there about other caffeinated consumables but practically nothing about a hot chocolate drink that will refresh you and energize you just like a cup of coffee.”
Roland Griffiths, a behavioral biology professor at Johns Hopkins University who has studied the effects of caffeine for decades, said there is a large cultural shift in how people consume caffeine.
“Coffee used to be the primary delivery system,” he said, but “we have a whole new generation of people coming up who are not exclusively coffee drinkers.”
Another factor is that there are people who simply don’t like the taste of coffee, and yet others for whom coffee causes acid-related heartburn.
In addition, Jim Braun points out that using COGO hot chocolate also saves money, since it’s considerably cheaper than visiting a coffee shop where you can expect to pay 4 or 5 dollars for your caffeine lift. A cup of COGO hot chocolate has just as much caffeine (98mg) as an 8oz. cup of coffee, while regular hot chocolate has less than 5mg, which makes regular hot chocolate effectively caffeine free.
Various claims about the benefits of caffeine state that it is effective in helping to combat many ailments, from headaches to heart disease. If that’s the case, and since it is reported that some 90 percent of adults in the U.S. take caffeine daily in one form or another, it’s comforting to know that COGO caffeinated hot chocolate is around as a delicious way of getting your caffeine intake.