Walmart is not taking just sitting back and taking the jabs made in the New York Times article, “The Corporate Daddy“, without a fight. One Walmart exec, David Tovar, Vice President, Walmart Corporate Communications, sat down with a red pen and fired back with some fact checking on the official Walmart blog.
We saw this article in The New York Times and couldn’t overlook how wildly inaccurate it is, so we had some fun with it. I hope you will too.
See the full response below:
Many tweeters were standing behind Walmart noting that they wished more companies would fire back like this when attacked:
Some others now are calling for a “fact-check of the fact-check”:
The Walmart Thanksgiving food drive for employees garnered national attention last year as people were confused as to why Walmart wouldn’t just pay their employees enough to begin with? It seems that Tovar addresses the issue again in this red pen break-down noting that, “associates were helping associates during unexpected hard times (fires, divorce, loss of life, etc). And a noble cause, no doubt.”
Walmart has been going through painstaking measures to repair it’s battered image by hiring more US Veterans, sell even more US goods and increase public image of working conditions and pay. Do you think the new blog post helps with their cause? The people commenting on the Walmart blog seem to think so, the comments are also overall supportive.
What is your opinion of Walmart’s response to the New York Times piece? If nothing else, I must say it is a brilliant piece of marketing work.