Hoping to increase new vehicle sales in 2011 General Motors on Wednesday announced a new program that provides free automobile insurance to new GM car buyers. Anyone who buys a new vehicle from the company will receive free automobile insurance for one full year in both Washington and Oregon states.
According to GM the insurance is offered with no additional costs and will be provided by MetLife Auto & Home.
Chris Perry, U.S. vice president of General Motors Marketing told CNN:
“We want to give residents of Oregon and Washington another reason to discover Chevrolet, Buick, GMC and Cadillac vehicles.”
The program runs through September 6 and includes liability and physical damage coverage and “exceeds the minimum coverage in both states” according to GM.
If the program is a success it may roll out in other states, however at this time those two areas were chosen because GM has had a hard time gaining market share in the area, despite overall country wide sales increasing by 11% so far this year.
Would you be willing to take a closer look at a GM vehicle if the offer came to your neighborhood?