The video Senile debuted on BETs 106 & Park Tuesday evening. The second single released from YMCMB’s Young Money: Rise of an Empire features Tyga, Lil Wayne, and Nicki Minaj and was produced by David D. A. Doman.
The Senile video, directed by Colin Tiley, features all three artists, each in their own crazy, wacky world.
At the beginning of the video, Tyga is featured in a series of choreographed dance scenes with the Jabbawockeez, MTV’s America’s Best Dance Crew winner. The video then takes us to a scene where the rapper and two rather lethargic and bleary-eyed hippies share in smoking the hookah.
Cut to the playground, where Nicki Minaj, donning Moschino underwear and a red bandana along with a Barbie tattoo adorning her midriff, plays along with some shirtless and tattooed men. The diva raps to the camera:
All these rappers is my son, and I’m always nine months
Man if this was baseball, I ain’t let ’em slide once
Do you see now? You playin’ D now?
Oh, you wanna beat me, how?
Further down the rabbit hole we go as we are shown Lil Wayne at home with a random, rather rural white family.
Reaction of hip-hop, rap, and R&B fans to the video has been mainly positive.
— onika (@Kingnickimaraj) April 15, 2014
Whether they love it or hate it, most fans agree that the colorful, vivid, and vibrant video is a little weird.
Miss Info, an on-air radio personality for New York Hip-Hop/R&B station Hot 97, characterized the video as “weirdly infectious” on her website blog.
In an interview with MTV news, Tyga described the video, “It’s just basically like some old ‘Addams Family’-type, trailer-park trash and Wayne is just like in these different houses going crazy.”
Founded by Lil Wayne, Young Money Entertainment is a record label founded by rapper Lil Wayne. It boasts an all star roster of rappers and hip-hop artists, including such notables as Christina Milian, Drake, Flow, Lil Wayne, Nicki Minaj, Shanell, Short Dawg, and Tyga.
Young Money: Rise of an Empire is the record label’s third compilation album. The first single from the album, We Alright, featuring Lil Wayne, Birdman, and Euro was released in January of this year, but only made it to 56th position on the US R&B charts. The single failed to chart on the US Billboard 100 or Billboard’s Hot Rap Songs.
The Senile video has been selected as MTV Jams #JamoftheWeek for this week.