It appears Taco Bell has left something of an unsavory taste in Ronald McDonald's mouth with their hilarious new advert.
USA Today reports that Taco Bell went on an ingenious recruiting drive to locate 25 guys from all over America who shared the same name as the fast food clown. They then gathered them all together in a new TV ad where the assembled 'Ronalds' line up to sing the praises of the Taco Bell fast-food chain.
In the tongue-in-cheek ad, Taco Bell are making an aggressive push for their new breakfast menu which will be available nationwide today and features novelties like a waffle taco.
The advert, created by the Deutsch L.A. agency begins with the words: "To show you just how much people are loving Taco Bell's all new breakfast, we asked some very special people."
We then switch to a gang of guys all called Ronald McDonald, albeit minus the bright red hair, gaudy yellow jumpsuit and slightly disturbing leer, as they line up to introduce themselves. The Taco Bell ad ends with all 25 of the 'Ronalds' enthusiastically declaring: "My name is Ronald McDonald and I love Taco Bell's new breakfast."
Before a disembodied voice finally adds with just the mildest suggestion of deep philosophical wonder, "Breakfast anyone can love - even Ronald McDonald."
What 'Maccy D' will make of this clownish behavior on behalf of Taco Bell is anyone's guess.
Taco Bell's president Brian Niccol told ABC News that even though all the guys featured in the ad were paid, their reactions to the tantalizing and tasty Taco Bell treats on offer were real enough.
Apparently the tribe of 'Rons' personally declared how much they all loved the food which all through the Taco Bell ad they praise with critical insights such as, "It's not messy", "Mmm, wow", "Mmm, real good", and the immortally decisive, "It has everything I like".
Taco Bell's president explained, "We do things with a wink and a smile. We have a sense of humor."
Which is great, but it's doubtful if the powers that be at the fabled 'Golden Arches' find anything to laugh about in the news that Taco Bell is hoping to get the jump on its rivals by opening a large percentage of its 6,000 U.S stores earlier at 7 a.m. in a frantic bid to get the biggest bite of the $50 billion fast-food breakfast cherry.
Yet he who laughs last laughs longest and Taco Bell has a proper tasty little war on its hands if it hopes to compete with McDonald's continued domination of the fast-food breakfast market.
The stage has been set. The Taco Bell has sounded. Seconds out. It's now time for round two.