INQUISITR.COM / Health & Lifestyle

Taco Bell Breakfast Is A Feast For Social Media And Comics’ Jokes

By Cassie Boss
Published on: 06:09 PST, Mar 3, 2014

Taco Bell recently made the announcement that they would be rolling out their new breakfast menu on March 27. While the idea behind the new menu seems like it could be a brilliant business move, it seems like not everyone is taking it as seriously.

According to an earlier report by The Inquisitr, Taco Bell market chief Chris Brandt said in a statement that “breakfast is the fastest growing day part in quick-service restaurants, and after years of the same old thing, we’re confident our breakfast will wake up customers’ morning routine.” So what exactly does Taco Bell have up its sleeves? Brandt continued on to say that:

“Taco Bell will bring them a classic breakfast experience, leading with the Waffle Taco and am Crunchwrap, but also offer a menu of breakfast burritos, tacos and value offerings plus a pipeline of new products to continue waking up breakfast options and connecting with our fans.”

Well, while Taco Bell believes they are connecting further with their fans, social media seems to be suggesting that fans aren’t all too pleased with the thought. Just check out what Twitter has to say:

According to USA Today, the new Taco Bell breakfast menu gave many of our late-night comics some new material to work with. One of the more shared images from the new menu is Taco Bell’s new waffle taco, and while some find the image of a waffle hugging a sausage patty, scrambled eggs and drizzled in maple syrup appealing, comedians are turning it into a joke.

Yes, many are finding the new Taco Bell menu to be somewhat of a joke, but could this new breakfast menu be a real money maker for the popular food chain? According to ABC News, Taco Bell has been testing and tweaking its new menu in a select number of restaurants throughout the US.

“Last year, an executive with Taco Bell’s parent company Yum Brands said that breakfast accounted for about 4 percent of sales in locations where it was tested. But that was before the chain put its full marketing might behind the menu, he noted.”

While four percent may seem like a small number, consider what that could mean if implemented to the chain’s nearly 6,000 locations. Other fast food chains have had a lot of luck with breakfast menus. Take McDonald’s for instance, according to ABC News, the company pulls roughly 20 percent of sales throughout the US with its popular Sausage Biscuits, Hotcakes and other items.

So while comedians and many Taco Bell fans seem to think of this new breakfast menu as a joke of sorts, the restaurant chain may be on to something. While the concept may have its haters, it also has its supporters:

What do you think of Taco Bell’s new breakfast menu? Share your thoughts in the comments below!

[Image via Twitter]

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