A PacSun t-shirt, was thought by a Utah mother to be so “indecent” that she decided to take action – and bought every one the store had in stock.
This took place on Saturday at the University Mall in Orem, Utah where Judy Cox was shopping with her 18-year-old son. As she was walking past the PacSun branch in the mall, she saw the t-shirt in the window and complained to the store manager.
It bothered her that the PacSun t-shirts featured images of scantily dressed woman and felt they were too provocative. Following Cox’s complaint, the store manager informed her that he was unable to remove them from the store window without prior authority from head office.
In an unprecedented step, Cox purchased all 19 of the t-shirts that the store had in stock, presumably while her teenage son went off to cringe in a changing room.
Not only that, it was an expensive shopping trip for Cox who splashed out $567 for the t-shirts, which she probably went and burned, after stomping on them in a rage.
Well, not quite. Cox’s cunning plan is in fact to return the PacSun t-shirts within the 60-day return period that the store operates, for a full refund. Smart, huh?
In an email to the AP, Cox wrote: “These shirts clearly cross a boundary that is continually being pushed on our children in images on the Internet, television and when our families shop in the mall.”
Gary Schoenfeld, the CEO of PacSun, responded with an official statement defending the company’s decision to stock the controversial t-shirts: “While customer feedback is important to us, we remain committed to the selection of brands and apparel available in our stores,” he said.
Cox was so upset about the whole thing that she met with Greg Stephens, an Orem city attorney, to ask if there was any possibility the t-shirt violated any city codes.
The advice she got from Stephens was that she should file a complaint with the police who would decide if the issue was serious enough to be passed to the city attorney for review.
All this over a t-shirt? Do you think Judy Cox is right, in principle or in practice, for the action she is taking against the PacSun t-shirts? Share your thoughts in the comments feed below.