IAC Teams with Ringleader Digital for Mobile Ads

Third party mobile ad serving network Ringleader Digital has signed a deal with IAC Ad Solutions to provide its mobile advertising platform for IAC’s use.

The deal significantly increases Ringleader Digital’s direct publisher network to include some of the most popular web sites in North America.

Ringleader Digital’s mobile advertising network allows advertising agencies and direct brands to extend their digital advertising initiatives to mobile through a service that delivers ads by device functionality, not just device type. Advertisers purchasing inventory on mobile sites in the IAC/AS network will have their ads sent to the entire target demographic on any available mobile network, with ad format limitations.

Additional inventory will be made available to advertisers as IAC Ad Solutions continues to roll out its brands’ mobile sites throughout the year.