Sisters Jessica and Ashlee Simpson are taking their talents outside the lines of the music industry and investing in tween clothes. The two are teaming up to create a new line of clothing that is specifically aimed at kids between the ages of 9 and 12 years old.
Though it may seem as if she has fallen off the map, Jessica is certainly no new comer to the world of fashion. She has been steadily and quietly building her retail clothing and shoe empire which is is expected to hit $1 billion in sales by next year.
The new tween line is going to be part of the Jessica Simpson Collection and according to her, will feature sportswear and activewear with a “girly, playful attitude.”
“Creating a tween apparel collection was a natural extension for the brand,” Jessica told WWD .
When asked about sister Ashlee’s role in the new company, Jess said:
“I’m excited to bring my sister, Ashlee, along as co-creative director of this division, because she brings a savvy rocker edge that defines today’s tweens.”
Ashlee Simpson responded:
“My goal as co-creative director will be to design clothes that will help inspire young girls to express their personalities and creativity through fashion.”
The siblings have been spotted out and about together on multiple occasions this Spring as they prepare to launch the clothing and accessories range.
The new clothing line is expected to hit the stores this fall. The extremely affordable collection will be sold at stores such as Macy’s, Dillards, and Lord & Taylor, with prices ranging between $10 to $20.
Chime in and let us know if you plan on purchasing something from the Simpson sisters’ line for your pre-teen.
