Beats Music is scheduled to launch in the US this month.
Developed by Interscope/Geffen Records chairman Jimmy Iovine, Dr. Dre, Trent Reznor, and Ian Rogers, the new service will make over 20 million songs available for streaming starting January 21.
In a statement issued Saturday, the company revealed that a Beats Music subscription will cost $9.99 a month, but will offer an initial free trial. The service will be compatible with Android, Windows, and iOS phones.
"Popular music is created in bite size pieces, one song at a time – but most people need more than four minutes to be truly satisfied," said Iovine. "It takes a highly curated, uninterrupted sequence of songs to achieve a fulfilling music experience, where the only song as important as the song you are listening to is the song that comes next."
Luke Wood, president of Beats Electronics, added, "Beats was created so people could hear the music the way the artists intended, but speakers were just the first step. Beats Music is the final piece in making that vision a reality."
Beats Music also has an exclusive deal with AT&T that will make the service available to AT&T wireless customers on a multiline account for $14.90 a month. Up to five family members across 10 devices will be able to share the service. AT&T wireless customers who subscribe to the family offer will be able to get a 90 day free subscription, while customers who do not qualify for the family offer can subscribe to the individual service for the regular price of $9.99 a month with the first 30 days free.
"We've had a great relationship with Beats for years, and our expanded collaboration on this break-through service addresses the challenges that exist with current music subscription services today – lack of unique personalization and high costs to enjoy premium music for the family," said David Christopher, AT&T Mobility Chief Marketing Officer.
"Once again, we're delivering the most innovative services to mirror the way our customers live. AT&T developed an innovative plan that lets each member of the family enjoy the music they love, as well as access to all that is unique about Beats Music – all at breakthrough value on a premium wireless network."
Unlike Spotify, Beats Music will not offer a free ad-supported version.