Zynga is preparing to file their Initial Public Offering (IPO) with the Securities and Exchange Commission, a filing that could come as early as the end of the week.
The IPO rumor comes at a time when tech IPOs have taken off including the recent launch of the LinkedIN IPO which destroyed financial analysts expectations during opening day trading.
Thanks to the popularity of Zynga’s Farmville, GagaVille, Mafia Wars, CityVille and various other social network based games the company is valued at $10 billion while it’s expected that Zynga will ask for higher pricing options during their IPO.
According to Zynga numbers the company currently serves more than 250 million actively users with CityVille attracting 90 million of those users. At those numbers a valuation of $10 billion places a premium worth of $40 per user.
In 2010 Zynga is said to have generated $400 million in profit on $850 million in revenue.