Lady Gaga is experiencing a bit of a sales slump at the moment.
After moving around 260,000 copies during its first week on retail shelves, the singer's latest offering Artpop experienced an extreme decline in sales in the US. According to the Los Angeles Times, Lady Gaga's album only sold approximately 46,000 copies in its second week. That's around 82 percent less than its debut.
However, the publication points out that a handful of other popular artists also watched their sales tumble during the second week of release. Both Justin Timberlake's 20/20 Experience and Kanye West's Yeezus dropped 80 percent after posting very strong numbers. In short: This is nothing new.
Since Lady Gaga reportedly had $25 million at her disposal to market the album, many feel that Artpop is one of the biggest commercial failures in recent memory. Showbiz411 explains that the singer could end up losing a lot of money for herself and the folks over at Universal Music.
In the website's opinion, Gaga can only point the finger of blame directly at the mirror. Not only did she reportedly manage the entire marketing campaign herself, she also refused to take advice from people who might know a thing or two about pimping music to the masses. As a result, the album failed to meet expectations.
According to Breitbart, sales of Artpop pale in comparison to the singer's previous album Born This Way. Lady Gaga's previous collection of tunes sold approximately one million copies during its first week of release. Sadly, she couldn't match that success this time.
Although the website points out that the album's sexual content and length may have resulted in the album's failure, Lady Gaga's inability to move a significant number of copies is likely due to a very crowded market. After all, she isn't the only singer trying to reach into your bank account at the moment.
Miley Cyrus, Katy Perry, and New Zealand sensation Lorde all released songs and-or albums in recent days. If fans weren't digging Lady Gaga's new songs, then they could have taken their money elsewhere. Judging from this week's numbers, a lot of that cash went to Eminem's latest album and Lorde's single "Royals."
After three weeks of release, The Marshall Mathers LP 2 found its way back to the top of the Billboard charts. Since hitting retail, the album has moved approximately 1.1 million copies. Lorde, meanwhile, remained at the top of the singles chart. Competition is certainly stiff these days, especially when it comes to the holidays.
Did you pick up a copy of the Lady Gaga album Artpop? Are you surprised that the singer's latest collection of tunes is struggling to find an audience?