Jennifer Aniston has been selected as the new spokesperson of the Key to the Cure campaign. The 44-year-old actress was given the honor by Saks Fifth Avenue and the Entertainment Industry Foundation (EIF).
This year marks the 15th annual campaign which will help raise money for EIF’s Women’s Cancer Research Fund. The annual event will bring in funds through a limited edition Emilio Pucci T-shirt and a four-day shopping weekend.
Saks Fifth Avenue has helped raise over $33 million through the first 14 years of the campaign. Aniston recently acknowledged the honor and she’s very proud to be apart of the cancer research fund.
“I’m so honored to join the Entertainment Industry Foundation and Saks Fifth Avenue in their continued efforts to raise funds for promising scientific research through EIF’s Women’s Cancer Research Fund,” she said in a statement. “My hope is that everyone will contribute to this worthy cause by purchasing a Key to the Cure T-shirt designed by Emilio Pucci.”
Jennifer Aniston is one of the biggest stars today and she’ll be featured in upcoming print advertisements starting in September. The former Friends star has been very busy within the movie business, but she’s been supporting cancer research for quite some time.
In 2011, Aniston directed one of five short films in Lifetime’s Project Five, which was a group of films that dealt with women battling breast cancer. She’s also shown her support for Stand Up To Cancer, which has brought in millions of dollars towards research since its creation in 2008.
The limited-edition T-shirt by Emilio Pucci for Aniston’s newest campaign will begin online sales on October 1 and it will cost $35. You can also find the T-shirt at Saks Fifth Avenue stores across the country.
In 2012, Penelope Cruz was honored as EIF’s spokesperson for the Key to the Cure.
Do you think Jennifer Aniston is a great role model to serve as the face of this year’s campaign that raises money for EIF’s Women’s Cancer Research Fund?