Posted in: Technology

Prove how uncool you are – be a Microsoft fan

Microsoft isn't cool to be a fan of

In a world of Web 2.0 and Googlemania there is almost one thing that seems to be universally accepted by everyone involved – Microsoft is uncool and evil. Plus, anyone who professes even the slightest bit of liking the company and its products is uncool and makes Homer look smart. This attitude has been around for a long time and I will be among the many that agree that Microsoft has made some serious mistakes in the past. Since the invasion of Google and their do no evil mantra the anti-Microsoft forces have had another company to gather around. After all Google was a great company full of idealistic people willing to take on the ultimate giant of the software world. So what wasn’t there to like – right?

Then along comes the whole Web 2.0 movement and its offspring; the social networks and the newer social media crew, and once again Microsoft becomes the object of ridicule. To these goody two shoes proponents of all that is goodness and light in our computing world Microsoft was old school, a monolithic leftover that needed to be put out of its misery ASAP. It doesn’t matter to these anti-MS hound dogs that much of what they are doing these days is nothing more than the re-invention; or re-working, of stuff that can be traced back to Microsoft or programs that were influenced by the company.

In this so-called new world of Web 2.0 and its spin-offs the idea that anyone would still be a fan of Microsoft or its products is cause for instant derision and howls of laughter. It doesn’t matter that this is a company that has a yearly R&D budget; currently at $7 Billion, that is more than most of these self-righteous upstart companies can hope to make with their everything for free business plans. It doesn’t matter that if it wasn’t for Microsoft the idea of personal computers; and fancy assed laptops, wouldn’t be where it is. Chances are we would still be in a mainframe world or mortgaging our homes to buy some Apple computer.

Nowhere is this better than thou attitude prevalent than on the web or more specifically social media as pointed out today by Svetlana Gladkova at Profy.com when she wrote

First of all, Microsoft does not have the right image in the web crowd to try and pretend it can offer the web population a social network that will become popular. It is simply not cool here to think Microsoft is cool in any way. I myself tend to think that there are some things in which Microsoft is pretty cool but every time I try to mention them, I get tons of criticism.

The latest example was when I tried to mention a few things about Google’s Chrome browser that were described by media people as innovative and introduced by Google into web browsing but were in fact present in other browsers – including Microsoft Internet Explorer 8 beta. As a result of even trying to compare I got dozens of angry comments insisting that even if Microsoft was ahead of Google introducing this or that thing into web browsing experience, Microsoft still was evil while Google was the best company in the world that should never be criticized at all.

While she was commenting more on the announcement of Microsoft launching the Windows Live as a social networking site; which Duncan wrote about here at The Inquisitr, her point about Microsoft not being cool is right on the money. I have been using Microsoft products for a very long time; through the good and the bad, and I have pretty well seen all of the negative attitude about the company. It has always been an easy target for people to shoot against through the years and now is no different.

Whether it was something as inanely stupid as using the ‘$’ in place of the letter ‘s’ in the company name through to the admittedly brilliant Apple ads Microsoft has attracted much criticism. Even myself I have been among the first to slap the company around if I feel they have done something wrong but that doesn’t change the fact that this is a company that is constantly innovating across a wide spectrum of software fields.

It is only recently though that I believe that the company is truly beginning to turn the battleship around. Some pundits have suggested that it either won’t be able to or that it won’t be able to do it quick enough. The problem is that these people are trying to apply a different set of companies rules to Microsoft. Admittedly the company isn’t a startup that is capable of switching gears in mid-stride but don’t be stupid; or naive, to assume that a company like Microsoft can’t turn itself around. That would be a bet I really believe you would lose.

The fact is that it doesn’t matter if Microsoft is cool or not. Being cool doesn’t pay the shareholders their dividends; especially if you are just a startup looking only to be bought up as your payout. Microsoft is all about delivering software that works for anyone that wants to use it – not just a bunch small market geeks with a book of javascript by their keyboards.

When push comes to shove I have a great respect for Microsoft because in the end this is a company that has had an immense impact on our computing lives and to me that is cool. Under its new leadership Microsoft is turning the tables and proving many a pundit fanboy wrong and that I think is cool. Not having to count the so-called Monster of Redmond down for the count is in my opinion pretty cool.

So you keep on switching the letter ‘s’ for ‘$’ and poking fun at what ever the company does and you can even call me uncool as you want but I couldn’t care less. I am looking forward to where Microsoft is going and I’ll bet we will be seeing a lot of surprises coming from Redmond for years to come.

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Comments

23 Responses to “Prove how uncool you are – be a Microsoft fan”

  1. Elise B.

    You forgot to add “Will al$o $uck cock for Micro$oft freebie$.”

    Google have been hellspawn for a shorter time, but they've learnt some of their best tricks from ex-Apple employees and Redmond refugees. Wise up.

  2. StevenHodson

    oooooo .. that was a really intelligent reply … did you have to practice that one or did it just come naturally (I'm betting on naturally)

  3. StevenHodson

    it doesn't matter what the origins are here what is the point that every little anti-MS twit has used it as a “symbol” of how cool they are. Origins and current uses are two different things.

  4. Elise B.

    It matters if you want to understand the reasons for some of the stronger anti-Micro$oft sentiment in the world at large. “Cool” has as much to do with that company's practices as Google's concerns for privacy have to do with reality, or Apple's desire to shift substandard products has to do with its image as a company that doesn't get its hands dirty in Far Eastern sweatshops. If you're going to write about something and toss it into the world, do the research. It'll make you that much more credible, and sound less like a teenager with his panties in a bunch.

  5. StevenHodson

    I have been using Microsoft product since the early days of DOS. I have watched the company as it has done some incredibly stupid things (IE4, Bob, WinMe etc etc etc) I know full well why there is a strong anti-MS faction and those that credibly express their opinions about the company I have respect for but I'll tell you want the majority of them don't need to use silly play on words (or letters) in order to get their point of view made. My research comes from having been involved with the computer industry for going on 20 years as a A+ tech, developing and now writing. So please give me some modicum of intelligence to be able to tell; or find out, the difference between putzes that like to look cooler than they really are and the people who know what the hell they are talking about – which you obviously do once you settle down and treat people with respect instead of veiled sarcasm.

  6. Complexlee

    You say that microsoft might be turning the battleship, but I didn't see anything in your article to uphold this belief! Typed from me very cool iPhone, lucky I never needed cut and paste LOL

  7. StevenHodson

    maybe you missed the fact while you were stroking your iPhone that this is an opinion piece .. can you comprehend what opinion means?

    Would you like a towel to clean up with after you are finished with your iPhone stroking? Wouldn't want you to stop looking so cool.

  8. cat

    Not sure from which basement you just crawled out, but here's the heads up for you. Ms has a very big fan crowd. The only thing is that these guys don't care about all the idiotic babbling about how 'cool' or 'uncool' is to use one company or other's products. I cannot say that I am an MS fan, but people like you have a lot to learn from the MS communities. And that is: respect other people opinions and keep the 'coolness or uncoolness' to yourself.

  9. StevenHodson

    Excuse me .. basement .. crawl out of .. I don't need your heads up I know there is a very large fan/userbase of Microsoft products. And where did I say that Microsoft cared about cool .. it is more than obvious that they don't I'm not that much of a frikken idiot.

    And get of your high horse 'cat' I have been involved in the MS communities as both a developer of VB4/5/6 and .NET .. I have also been involved in their old NNTP newsgroups.

    As for respecting other peoples opinions .. well as long as they don;t try and treat me like an idiot I have no problem trying to have intelligent conversations with them. Now if you want to have an adult conversation about this I have no problem but until you pull your self-righteous attitude out of you ass I doubt that will be possible..

  10. StevenHodson

    Regarding the UI – whether it be Windows / OS X / Linux – they are a result of the original idea being ripped off of Xerox PARC and their work with user interfaces. So in that regard no-one has clean hands. As for tabbed browser several browsers (built on the IE Trident engine) had tabs long before even Firefox. Maxthon comes to mind as one of them. Even Opera through the use of an MDI user interface technically had tabbed browsing before anyone else.

    MS is no different than any other corporation through our human history … or perhaps you have forgotten the huge breakup of AT&T under the anti-trust laws. And reading an open letter from a Linux organization that is equally guilty of spreading FUD doesn't help the conversation at all.

  11. L.

    Ha ha it's not everyone that will admit to being a VB “developer”. I did rather think you were protesting too much above about your “developer” background above. Makes more sense now thanks.

  12. tmc

    Only to be clear, if I don't like ms behaviour I can change win for something else and living in peace. But when ms takes part of my taxes, or more part of my mother's taxes who don't care about computing, while is obstructioning my son to learn at school the basics of text editing with cheaper tools I don't find cool to be a fan of ms. When ms is obstructioning interchangeability of tools when I get or send documents (texts, spreadshits or presentations) is very hard to stay in quiet as a non-ms user, because ms has impact directly on my life.

  13. JulesLt

    The world would have survived fine without Microsoft – before Windows dominated there were plenty of competing systems – Atari ST & Commodore Amiga spring to mind as a systems that were a lot cheaper than Apple, and far in advance of Windows. Before MS-DOS you had the CPM system as a standard, non-proprietary, operating system for business software.

    Equally, money spent on R&D doesn't equal innovation. By MS own admission a lot of the money in Windows development is spent on ensuring backward compatibility, because that's hugely important to it's customers (in contrast, the only way you'lll run Apple software older than about 5-6 years is under emulation).
    The measured difference between the most and least productive programming languages is also about sixfold.

    The question is whether MS needs to be cool. IBM are not cool and have never been cool, but know how to work with businesses to make money, whereas cool is, by definition, transient – you're only ever cool until someone else is.

    What it does need to do is stop worrying about image and spin and start worrying about products.

    PS – as for the Xerox PARC comments someone mentioned – do some research and you'll find Xerox got shares in Apple, so they did benefit from their lab work. In turn, it wasn't the first mouse driven system, only the first windowing system.

  14. Jonathan Badeen

    I am an Apple fanboy (big-time by my opinion and even in the view of my Mac-using/loving coworkers) but I have to admit the Windows 7 stuff looks great. If I had to pick one thing that Apple should copy from MS on Vista, my answer would be nil (yes I do Cocoa programming too). However Windows 7 looks like it has copied things from Mac and then improved upon them. I say this in all honesty and with the opinion that this copying and competition is good. Neither Windows nor Mac would be where they currently are if it hadn't been for the stealing of ideas between the two companies. I don't foresee myself switching back to PC for Windows 7 (I've only “been a Mac” for a little over two years – long time Windows user) but I'm hoping some of the features in Windows 7 get copied into Snow Leopard or its next of kin.

  15. Craig Radnovich

    “this is a company that is constantly innovating across a wide spectrum of software fields”

    Could you please provide one example of Microsoft innovation to support this claim?

  16. Icodeforthelord

    “Microsoft is all about delivering software that works for anyone that wants to use it”

    That's a good one.

  17. iMSick

    I am the most uncool there then, becuase i like you have been there in the ups and the downs. And some stuff sucked and some stuff was half baked. I will tell you that MS has more than turned things around. The last round of tools, widgets and such are stellar, smooth and functional. I might add easy on the eyes too. I think chrome is a dud, not that exciting. I guess if your some social fruit cake that needs to visit and update 25 sites an hour to feel like they belong somewhere then I guess chromes hot feature would be the sh$t.

    Micro$oft is marching right on past the twits.