Beyoncé’s adverts for H&M’s 2013 Summer campaign are totally untouched so as to show the bootylicious one’s natural curves exactly as she insisted.
At least, that’s the official version.
Reportedly, the 31-year-old face of the Swedish retailing giant, was upset when she discovered the original shots of her fashion shoot had been digitally altered to slim down her famous derriere and hips.
“When Beyoncé found out they had edited the way her body really looked, she hit the roof,” an insider told The Sun newspaper.
“She’s a true diva and was furious that she had been given such a snubbing.”
It’s reported that the singer refused to give H&M permission to use edited shots of her modelling their bikini range and insisted only natural images were used.
A H&M spokesperson has said the final photographs for the campaign have not been altered, adding:
“As with all campaigns there are discussions on which images should be used. Both H&M and Beyonce are very happy with the final result.”
All’s well that end’s well? Not quite.
Business Insider is reporting that a source close to the mother of one told them “this is all not true,” adding via email:
“Beyoncé objected to being made skinnier at the waist and less curvaceous, but the current ad is still extremely photoshopped.”
“She is not objecting to her face, skin and body being made flawless,” the email continued. “No one looks like that, even her. This is all a ploy to pretend that no photoshop was used. Hilarious.”
If you’re thinking there’s a ring of familiarity to all this, it’s likely a dim recall of the fuss the Houston singer’s camp made about what they called “unflattering” photos from her Super Bowl halftime show.
Together with reports that Beyoncé has banned press from taking photographs of her Mrs. Carter Show tour, it adds fuel to the idea that it’s fairly improbable her H&M bikini shots are unedited.
Take a look and tell us what you think, to retouch or not to retouch?