Ashton Kutcher has declared Facebook the “new religion” in comments made on-stage at a CTIA wireless conference. The remarks were reported by CNBC on Friday.
During the event, Kutcher praised Mark Zuckerberg’s social media juggernaut for creating “commonality” and turning “strangers into friends.”
Particularly appealing to the Two and a Half Men star and angel investor was the use of advertising, which he believes has proven effective since the company moved to that model to boost revenue. Kutcher said it was “enhancing my experience, which is what good advertising does.”
As for Twitter, the place where Ashton Kutcher got his feet wet with social media, and a site where he currently has around 14.3 million followers, the actor was not as impressed, criticizing the retweet button, among other features, for a “signal-to-noise problem,” stating that the service has changed “pretty drastically.”
Acknowledging that he had used Twitter to promote some of his own projects, Kutcher lamented that “companies and people are just pitching crap,” adding that he planned to cut back further from the 700 people he is currently following.
Kutcher, in contrast to his Facebook “new religion” comments, said Twitter was becoming more like an RSS feed and that he preferred apps like Flipboard for culling news content because it was based on preferences and social media accounts.
(CNBC noted that Kutcher invests in Flipboard.)
As for the acting front, Kutcher’s next big project will be jOBS, a biopic on the life of Apple pioneer Steve Jobs, which was picked up by Open Road Films ahead of its Sundance Film Festival premiere.
While it’s hard to think of Kutcher as effective in a serious role, early pics from the film show a surprisingly dead-on similarity between the star and the real-life Steve Jobs. Of course, it’s still Kutcher we’re talking about here, so we’ll have to wait and see.
Do you agree with Ashton Kutcher that Facebook is the new religion?