On Mother’s Day, the thoughts of women apparently turn not to home and family but to cheating on their spouse at least according to one website that specializes in that sort of thing.
AshleyMadison.com, the publicity generating extra-marital hookup site, claims it experiences a huge spike in female sign-ups on the day after Mother’s Day. In 2012, the site reports that it had a massive 439 percent increase (about 15,000 married women signing up) over what it considers a typical Monday.
CEO Noel Biderman claims that women who don’t get sufficient affection or appreciation from their spouse on holidays or quasi-holidays start considering looking elsewhere for love. “While Mother’s Day might not have the implicit romance factor of Valentine’s Day or an anniversary, it’s a holiday that compels women to reflect on their relationships,” Biderman opined.
Based on about surveying about 3,000 members of the website, the typical cheating mom (if their is such a thing as typical) is 31, married less than five years, and has one young child. Nearly 70 percent of members of AshleyMadison.com are moms.
Yahoo’s “HowAboutWe” columnist Melissa Wall suggested that the demands of married life may possibly account for the day-after-Mother’s-Day membership increase at AshleyMadison.com:
” … one thing we can be pretty certain of is that the holiday is confronting for many married moms. Just as her children are expected to stop and contemplate the jaw-dropping onslaught of toil and worry and gifts and sacrifices that go into the raising of a child, so are moms forced to take a hard look at just what their lives involve on a day-to-day basis. Our society holds motherhood on a pedestal, glorifying it for its virtues and selfless nature, but when it comes down to brass tacks, we don’t do all that much in the way of helping moms escape the drudgery and hardship that come with the deal. Cards and flowers and a nice breakfast are lovely, but do they really make up for the weeks of no sleep, the 6 AM carpools, and the piles of mushy Cheerios perpetually left on the floor?”
Previous surveys carried out by the married-dating website revealed that large chain restaurants are the preferred locations for cheaters to meet up for a bite to eat and also that Washington, D.C., is the least faithful city in terms of adultery.
Do you accept the premise that moms are more receptive to infidelity following Mother’s Day?
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