Geeknet Acquired By Dice Holdings

Dice Holdings Acquires Slashdot, SourceForge, and Freecode

Website holdings company Dice Holdings has purchased a handful of websites owned by Geeknet. The website purchases include popular destinations Slashdot, SourceForge, and Freecode. Combined, the three websites account for 44 million unique visitors per month.

In comparison, Dice.com currently receives 2 million unique visitors per month.

In an interview, TechCrunch Senior Vice President and CFO of Dice Holdings Michael Durney revealed:

“Dice has been talking about building content and user engagement to be top of mind and more integral to professionals doing work, and if you think about SourceForge and Slashdot, it’s about user engagement to help you do your job.”

Dice Holdings has promised that all three websites will maintain their own editorial independence, especially Slashdot, which built its name on the editorial data collection of its staff.

According to Durney:

“One of the things we expect to learn is how these sites engage with their user bases … We don’t want to change the experience today. What will happen over time is that the Dice.com site will operate more seamlessly connected to these sites. But the sites themselves will keep their look and feel and will run on their own.”

Geeknet, which also owns the uber-popular geek e-commerce site ThinkGeek, has promised to focus on their e-commerce platform moving forward. It looks like Geeknet is going to do what is has always done best, sell USS Enterprise shaped pizza cutters with laser edged stainless steel.

Do you think Dice Holdings made a smart decision in purchasing the three sites named in its acquisition.

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