Posted in: Social Media

‘Are You Better Off?’ Hashtag Backfires On GOP

are you better off

“Are you better off than you were four years ago?” is an oft-repeated refrain in election years, but employing the phrase as the Twitter hashtag #areyoubetter off has yielded a mixed bag of results for the GOP as many Americans insist that yes, they are in fact in a far better place than they were in 2008.

The “are you better off?” meme was reinforced by Republican National Committee Chairman Reince Priebus on CNN’s Starting Point, when Priebus said:

” … I think that the real issue this week and what you’re seeing happening yesterday on the Sunday morning talk shows is the fundamental question back on the table for Americans, which is: Are you better off today than you were three or four years ago? Issues come and go and they will, but at the end of the day this is going to be about facts.”

But “are you better off” followed Priebus over to Twitter, where the promoted hashtag has taken hold as somewhat of a rallying cry for many Obama supporters. As tweets roll in to glom off the top trend’s traffic, Twitter users have responded in force.

A tweet from the RNC reads:

Among those who believe that 2012 has brought improved fortunes, over 2008 and that they are indeed better off, Twitterers said:

Are you better off than you were four years ago?

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