NBC, alongside consumer and business insights provider uSamp, announced a partnership Tuesday that will allow NBCUniversal an unprecedented in-depth look at fans’ behavior and lifestyle patterns related to the 2012 Olympic Games in London.
From the June 24th press release: “uSamp™, a leading provider of consumer and business insights, announced today that it has joined NBCUniversal’s ‘Billion Dollar Olympics Lab’ research initiative. The company will make available its proprietary on-demand research technologies, including Instant.ly™ and uSamp Mobile, to track consumers’ real-time reactions and behavior during the Olympic Games. The technology will help NBCUniversal better understand fans’ behaviors and lifestyle patterns during the games.”
The partnership will allow NBCUniversal to measure the influence of the 2012 Olympic Games on their respective viewers, assessing NBC’s ability to engage viewers on an emotional level. uSamp’s research technology will also provide NBCUniversal with an in-depth look at their audience’s viewing behaviors, including how the Olympic Games alter the daily lifestyle patterns of their viewers. The partnership will also allow NBC to study the impact of unexpected developments as related to the games, like sudden, unexpected dropouts or injuries.
“Because of today’s digital environment, on-demand insights have become a necessity for organizations to truly understand their audiences,” said Matt Dusig, co-founder & CEO, uSamp. “NBCUniversal’s goal is to better understand consumer behavior, and uSamp’s technology can help them achieve their objective by gathering insights and generating results quickly.”
Via the online description of uSamp’s services and offerings, “uSamp’s solutions and SaaS platform transform the way companies gain intelligence to make better, faster decisions about their products and services by tapping into uSamp’s 9 million member global panel of survey respondents.”
More information can be found at www.usamp.com.