First Lady Michelle Obama has officially joined Pinterest, one of the most popular social media sites among women.
Launched by the Obama campaign, Michelle already has 1,400 followers and has officially hopped on the train after President Obama launched his account back in March.
Already with over 15 pins on her board, Mrs. Obama has included pictures that contain “Father’s Day”, “Around The White House”, and “Memories”, which includes a black and white photo from their wedding day in 1992.
Martha T. Moore of USA Today points out that more and more political moves are involving the use of “Pinterest” and that it centers around one central theme … the women’s vote.
“A boom in users on the social media site — and the fact that more than two-thirds are women — is attracting political messages to the site best known for recipes, crafts and I-want-that images.
In political persuasion, as in marketing, “it’s always the next big hot thing,” says Zac Moffatt, digital director for Republican Mitt Romney’s presidential campaign. “And it’s kind of hot right now.”
Beth Becker, a digital media consultant, says there was little or no political content on Pinterest when she started using the site in January. Now, advocacy groups such as ThinkProgress, a website run by the liberal Center for American Progress; the Heritage Foundation, a conservative think tank; the AFL-CIO; the Democratic National Committee; and a gaggle of Republican members of Congress are on the site.
“It’s really new, so organizations are cautiously putting toes in the water,” says Jonah Seiger of Connections Media, a political digital strategy firm.
They’re attracted because Pinterest has a lot of users — it jumped from 11.7 million unique users in January to 18.7 million in March — and most of those users are women, whose votes are considered to be critical in the presidential contest.
users create virtual bulletin boards of their interests and “pin” pictures to them. Users Pinterest can follow one another’s boards and also “re-pin” images to their own. There are captions and comments but, like the social media site Tumblr, Pinterest is mostly about the pictures — although that can include pithy captions, charts and infographics.”
Michelle Obama’s newly created “Pinterest” account comes a full three months after her husband’s opponent’s wife, Ann Romney.
Will you follow Michelle Obama on her new Pinterest account?