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Category: Technology Author : Duncan Riley Posted: March 5, 2009
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Mashable innovates with new Twitter ad format


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Mashable has introduced a new “social ad format” that incorporates Twitter updates from sponsors.

According to Mashable founder Pete Cashmore:

Twitter Brand Sponsors is a small step towards our sociable ads goal. Here’s how it works: a limited number of brands (and one charity!) looking to engage with the social media community can have their latest Tweets syndicated into the Mashable sidebar, and interested visitors can choose to connect with those brands on Twitter.

The ad unit serves a double purpose; it offers up-to-date data from sponsors via their Twitter accounts, delivering a more interesting ad, while also promoting those Twitter accounts within the unit. That people would pay to promote their Twitter accounts isn’t really surprising given the popularity of the service, although how well this format converts is to be seen.

A picture of the ad format above. Innovative is the word that comes to mind and kudos to Mashable for trying it.











Comments


5 Archived Responses to “ Mashable innovates with new Twitter ad format ”

  1. Kyle Brady
    Mar 5, 2009

    I don't like Mashable, because I find that I care less and less about the latest greatest social network (if I ever did in the first place)…

    But you've got to give them credit. They're trying some new things when it comes to being a “real” blog in advertising and communicating with their readers.

    It takes guts to step outside the box for things like this, so props to them.

    –Kyle

  2. cipals15
    Mar 5, 2009

    Its good to innovate sometimes.. As far as i learned, innovation was the key to success of great companies in the world.

  3. RexDixon
    Mar 6, 2009

    An innovative use of twitter in advertising. I wonder why twitter didn't think of that?

  4. Tim
    Mar 6, 2009

    I do like Mashable, but i don't see this taking off. As someone in digital advertising, I'd never recommend to my client to ever use paid-for promotion to direct to a twitter feed, because the problem of relevancy (or more appropriately Irrelevancy) is too big – is it a case of hitting numbers and gaining followers? I don't think it is. I always like to believe that content is king – if a person, brand, or fictional character has something interesting to say, people will listen. I nearly used a Waynes World 2 analogy just then…


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