Controversial Beer Called F***ing Hell Hits The Shelves: Creators Swear Their Innocence

A controversial new beer called F***ing Hell is upsetting customers and causing a political storm, but its creators claim it is merely a beverage innocently named after the Upper Austrian village of F***ing — yes there is such a place!

Has alcoholic drinks go, the name F***ing Hell would seem more apt for the sort of after-hours cocktail guaranteed to turn a man wild-eyed with the sort of barking at the moon and frothing at the mouth insanity they just don’t make any more.

Likewise, a bottle of beer named F***ing Hell is not really the sort of liquid refreshment you want to be handing out to the in-laws at the next family barbecue to help disguise the taste of that undercooked burger.

Yet in their wisdom, a German firm thought that the words F***ing and Hell would be the perfect combination to describe their product, and despite protests from F***ing locals, have successfully registered their brand name.

Because f***ing is an actual place in Austria and Hell is the German word for light, the European trademarks authority rubber-stamped the profanity-packed moniker and F***ing Hell beer is now legit.

The Mirror reported that the Trade Marks and Designs Registration Office of the European Union said in a statement that it had rejected a complaint that the trade mark F***ing Hell was upsetting, accusatory, and derogatory.

“The word combination claimed contains no semantic indication that could refer to a certain person or group of persons. Nor does it incite a particular act. It cannot even be understood as an instruction that the reader should go to hell.”

For the Mayor of F***ing, Franz Meindl, the F***ing beer is likely to cause more headaches for the town of F***ing. The F***ing area is already a magnet for pranksters because of its F***ing name.

“Twelve or 13 F***ing town signs have been stolen. We’ve taken to fixing them with concrete, welding and rivets.”