Christina Aguilera issues pass the red cup challenge in fight against hunger

Christina Aguilera, Pizza Hut Fight Against Hunger

Christina Aguilera, multi-Grammy Award winner and international superstar, has been named as the World Hunger Relief campaign’s global spokesperson. She appears in the PSA for the campaign. Aguilera, who is an “Ambassador Against Hunger” for the World Food Programme (WFP), was inspired to join the fight against hunger after going on relief trips to Rwanda, Haiti, and Guatemala.

Chronic hunger is a world wide phenomenon that many of us take for granted because we do not have to worry about where our next meal is coming from. This however is not the reality for many people. The World Food Programme (WFP), an agency of the United Nations (UN) charged with combating the scourge of hunger, in a video on its website, points out that there are more hungry people than the populations of the United States, Canada, and the EU combined, despite the fact that there is enough food to feed everyone on the planet. In doing its part to support the World Food Programme in its mission, Pizza Hut, the world’s largest pizza company, has launched the eighth staging of its annual World Hunger Relief campaign. In a press release posted to MarketWatch, Pizza Hut informed that the hunger campaign’s theme for this year is “Together We Can Deliver Hope.”

In 2007 when Yum! Brands, parent company of Pizza Hut, was looking for a global crisis to tackle in celebration of its 10th anniversary, joining the fight against hunger seemed a natural fit for the company. Since then, Pizza Hut has raised more then $12 million to help the fight against hunger. The campaign’s website, hunger to hope, boasts that World Hunger Relief is the world’s largest private sector relief effort, spanning more than 130 countries and territories, 40,000 KFC, Pizza Hut, and Taco Bell restaurants and franchise associates.

Christina Aguilera has added a new dimension to this year’s campaign with a new “Pass The Red Cup” challenge that is designed to raise awareness and bring media outlets, influencers, other celebrities, and her fans on board. In a statement on the campaign’s website, Aguilera makes a passionate plea for others to join the fight against hunger.

The beautiful faces of the children I’ve met in Rwanda and in other countries are with me every day and fuel my passion to raise awareness of the global hunger issue. That’s why I’m urging everyone to join me and #PassTheRedCup for Yum! Brands’ World Hunger Relief effort. Together we can move millions of children from hunger to hope.

Through October 26, the company will collect donations inside its more than 6,300 restaurants across the country and online at PizzaHut.com, with every dollar raised to benefit the WFP’s fight against hunger. Even the smallest donation can make a big difference, as $1 feeds four children, $3 can feed two children for a week, $5 feeds a child for a month, and $10 feeds an entire classroom for a day.

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