Nike, known for their athletic wear, announced a new wristband called the Nike+ Fuelband which can track all your movements across different functions, say running, swimming, dancing, and more.
The company is looking to further break into the market of tracking movements, something that many people are interested in and after the success of the Jawbone Up, a very similar wristband.
Via The Wall Street Journal:
“The Nike+ FuelBand tracks all movements, such as running, dancing or swimming, and can allow users to measure that movement and set personal goals. The Nike+ FuelBand, available for preorder Thursday at a suggested retail price of $149, is water resistant, has a battery life of roughly four days and an internal USB. Nike will begin to process shipments of the device on Feb. 22. The wristband will also be available on Nike’s website at that time and will be sold in select Nike retail locations in the spring.”
Not a bad price and for a charge that can last nearly 4 days, very impressive and nice for those of us who forget to throw a device on the charger.
“The latest device, however, is Nike’s first solo foray into the digital space, though Nike worked with partners on the development. The device can synch with the iPhone and iOS platform, and Nike is hoping to allow it to eventually sync with the Android.”
So if you’ve got an Android device, well, you’re out of luck for now. It’s typically standard to launch apps on the iPhone first and then push them over to Android.
“Data that was once available only to top athletes is now available to athletes of all levels,” said President and Chief Executive Mark Parker.”
Would you buy the Nike+ Fuelband?
