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Health & Lifestyle

Cronut Craze (And Shortage) Inspires General Unpleasantness In New York

Published on: June 1, 2013 at 11:10 AM ET
Dusten Carlson
Written By Dusten Carlson
News Writer

New York – The “ cronut craze ” has taken the Big Apple by storm, leaving in its path a slew of generally unpleasant New Yorkers resorting to the black market to get their hands on this delectable pastry.

First thing’s first: What is a cronut? A cronut is the inspired how-have-we-never-thought-of-this-before combination of a croissat and a doughnut.

Since landing in New York, Ansel Bakery has had trouble keeping up with demand for the pastry, resulting in general unpleasantness among denizens of the greatest city in the world.

The first batch of cronuts sold out in 35 minutes, resulting in a six-cronut daily limit for New Yorkers. Still, all 200 in daily stock sell out just moments after the bakery opens at 8am, leaving plenty of people distraught, and even angry.

“One woman legitimately cried,” Ansel said on Twitter , continuing, “it is not OK to flip off our baristas because we are out of Cronuts.”

Other baristas have reported being flipped off by angry customers positively fevered over the missed opportunity a cronut has come to represent.

Though the cronut sells at the bakery for $5, the shortage has seen a vibrant black market trafficking in the pastry and selling it for up to $40 a pop.

Ads for the pastry have popped up on Craigslist, promising delivery for the “devine [sic] creations,” varying in cost depending on location. In Manhattan, you can get one for $20-$25, but in the stick of Brooklyn, the cronut craze will cost you a ridiculous $40.

The cronut black market has caused Ansel some concern, but the bakery promises to continue selling them at $5, with hopes to increase stock soon.

“Our Cronuts remain $5, and we hope to produce more by the day. Hopefully this will give Cronut lovers a more affordable and legal way to get Cronuts.”

So the question remains: Would you pay $40 to satisfy your cronut craze?

[Image via: Twitter ]

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