CWI Q1 2008 final – Upload a Document to Scribd Read this document on Scribd: CWI Q1 2008 final
The first Crisp Wireless ‘ Quarterly Wireless barometers, the Crisp Wireless Index has identified a number of interesting mobile statistics in the first quarter of 2008. The report above, but the takeaway numbers:
– Mobile search engine traffic increased slightly to 7.5% in the first quarter of 2008 from 7.3% in Q4, 2007. Local newspapers and television sites were the biggest beneficiaries from the increase search traffic
– 85% of mobile search engine referrals come from Google
– Nearly 30% of the search engine traffic for the average nationally branded mobile web site is driven by users who searched the specific property name (i.e. USA Today, Elle, etc.).
– Average mobile web users with interest in the automotive category accrue nearly twice as many page views than those of national news sites.
On a day the new iPhone dominated tech headlines, CWI attributes much of the increase to iPhone users who search the Web with Apple’s Safari browser. Of those sites that have an optimized iPhone version, iPhone users account for an average of 31% of site traffic.
