I’ve noticed a trend lately (actually I noticed it back when I worked at Microsoft and my bosses kept refusing to buy booths at conferences, saying they didn’t return the ROI, but that trend has grown and grown big time). Big companies are throwing their own parties to get news out inside of going to big trade shows. Last night I was at Facebook’s party, where they told everyone they had just passed 140 million users. That deserves a blog post of its own, but we’re here to discuss the trade show crunch.
Earlier in the year we attended a day-long event where Electronic Arts introduced a bunch of bloggers to Dead Space, here’s our video with the producer of that.
I’ve watched as Apple invites a few hundred bloggers and journalists into a conference room at its headquarters in Cupertino and gets the news out to the world without having to go to an expensive venue.
What changed?
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