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AOL Shopping Spree Not Over, May Buy More Blogs

Published on: October 9, 2010 at 3:00 PM ET
Duncan Riley
Written By Duncan Riley
News Writer

AOL’s recent shopping spree of blogs and content sites may not be over, with a company spokesman saying the company may yet buy more blogs, and even a newspaper.

When asked about it’s intentions, AOL CTO Alexander Gounares said “It is a possibility” earlier in the week, according to PC World.

Gounares went on to say that AOL now plans to expand the content it offers to provide its audience with community news and information.

While the news is not completely unexpected, it’s good news for the booming blog acquisition market that has seen an increasing number of deals in 2010 following the recovery post global financial crisis.

High up the list of acquisition targets, if rumors are to be believed, is social media blog Mashable. The site, which is significantly larger than the now AOL owned TechCrunch, is believed to have previously been in discussions with AOL and another media company in the last 12 months.

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