San Francisco based Ad Infuse delivers highly personalized advertisements across mobile devices.
The company’s multimedia capabilities, including WAP and video content integration, allow it to serve multiple mobile formats and a variety of needs. Ad Infuse offers what is claimed to be the first multi-format iPhone advertising solution, which delivers multimedia content utilizing the iPhone’s unique viewing capabilities for both web and mobile advertising.
Ad Infuse’s technology is focused on delivering targeted advertising experiences to each mobile subscriber, while its platform allows carriers to maintain absolute control over consumer privacy and asset protection.
The company also compiles interesting mobile statistics. Their metrics analysis shows that while iPhones account for less than 1 percent of mobile devices, they garner 75 percent of video impressions. They also claim (through metrics) that mobile advertising campaigns result in a 25 percent increase in likelihood to purchase a product as a result of exposure to that mobile campaign, compared with only single digit likelihood with an online campaign.
Ad Infuse’s total funding to date is $17.6 million from investors including Softbank Capital, ComVentures and Storm Ventures. Their main competition is a company I’ve covered fairly extensively on TechCrunch in the past, AdMob .
