McDonald’s is looking to boost sagging sales with the addition of 3 new Quarter Pounders to its menus.
Although folks in Sacramento, California and Toledo, Ohio are already enjoying the burgers, the rest of the country will be able to sink their teeth into the new offerings later this year. The company hopes to have them in restaurants across the nation this Summer.
McDonald’s has experienced a decrease in sales in recent months. The fast food chain said late last year that monthly sales figures had dropped for the first time in almost a decade. The company is also having a bit of trouble this year as well; sales at certain locations were down during the first part of 2013 .
In order to get people back into the restaurants, McDonald’s has unveiled 3 new Quarter Pounders. The chain is hoping that a new twist on a customer favorite will help generate the sales necessary to recover from recent drop in sales.
According to The Huffington Post , the new menu items include the Habanero Ranch (white cheddar, bacon, ranch sauce), the Quarter Pounder Deluxe (lettuce, tomato, pickles, onion), and Quarter Pounder Bacon and Cheese (cheese, red onion, hickory-smoked bacon). The new burgers are essentially filling the void left by the Angus Burger. McDonald’s dropped the item from menus due to a lack of sales.
“Really, this is about the Quarter Pounder brand. We are bringing news to our core menu items and this is one of them. We think we have a way to bring great burger news to a brand that has been around for over 40 years [introduced nationally in 1972],” explained Greg Watson, Senior Vice President of McDonald’s USA’s Menu Innovation Team.
He added, “That’s why we’re taking some of the more popular recipes from the Angus line and bringing them over under the Quarter Pounder brand. That’s why we’re taking Angus out of the restaurants.”
Are you looking forward to trying the 3 new Quarter Pounders when they arrive at McDonald’s locations later this year?
[Image via Wikimedia Commons ]
