Yesterday was 7-Eleven’s Free Slurpee Day , and if you missed it, you’ve gotta pony up two bucks today for a frozen slushee treat.
Free Slurpee Day is a yearly thing, and on July 11 (7/11), Seven Eleven (or 7-11) always gave away a 7.11 ounce Slurpee.
Amusingly, we found out, many 7-11 outlets carried the theme further — giving out Free Slurpee Day treats until 7 PM only… or was it 7:11?
First and foremost, Free Slurpee Day has to be a massive loss leader for the convenience chain, and users across Twitter sent out pics of long lines at 7-11 outlets as much of America queued for their complimentary slush beverage.
The chain readied for the onslaught by taking to Twitter and reminding followers about Free Slurpee Day, telling fans:
#7ElevenDay is tomorrow so RSVP for your free @Slurpee drink and then work on your #SlurpeeDance moves. http://bit.ly/7-ElevenDay
7-11 later teased with a beautifully branded pic and retro feel evoking their old-school three color combo, which is pretty endearing after all:
“Do you have 2 empty hands? Fill one with a free small @Slurpee drink TODAY at 7-Eleven from 11AM to 7PM. #7ElevenDay pic.twitter.com/IMjLeUCXyn”
Soon, Twitter was awash in Free Slurpee Day tweets, and many users attested to a lot of interest in the event… because let’s face it, who’s gonna turn down a free Slurpee?
One user said:
just for a free slurpee this is America pic.twitter.com/wt3I9ZUlfT
— tal (@taliadesanto) July 12, 2013
Another tweeted:
Free 711 slurpee day in Oxnard. pic.twitter.com/CIhpy4FWA0
— Brandon Dawkins (@TheRealBDawks) July 12, 2013
Not everyone was so lucky:
How I feel after not getting a slurpee on free slurpee day pic.twitter.com/djrIUTNmMj
— Megan (@oMegaa_) July 12, 2013
didnt get my free slurpee today pic.twitter.com/DEpKitT260
— ryder (@acidryder) July 12, 2013
And there was this poor chick:
Oh yeah, APPARENTLY IT SHOULD BE CALLED FREE SLURPEE DAY UNLESS YOU COME AFTER 7 THEN NOPE YOU CAN’T HAVE ONE pic.twitter.com/5qvChtyJiQ
— Julia Donnelly (@juliaadonnelly) July 12, 2013
Did you attend Free Slurpee Day and score your yearly on the house slush?
