It looks like fashion runs in the blood for the Bundchen clan.
Duda Bundchen, the 5-year-old niece of Brazilian supermodel Gisele Bundchen, has not only landed a gig as the face of Brazilian children’s clothing company Brandili Mundi, she’s also launching her own clothing line for the brand, Forbes is reporting .
According to Forbes, Duda started out as model for the brand last year. Thanks to the success of the campaign, the company offered to extend her contract until 2013, while also giving the mini-model the chance to design her first solo collection – Duda Bundchen For Brandili Mundi.
So how involved in a clothing line’s direction can a 5-year-old really be? Apparently, plenty.
“She told us about her preferences on prints, cuts and details, and based on the briefing we received from her we came up with a collaborative collection,” said Germano Costa, the commercial and marketing director of Brandili Textil, the parent company to Brandili Mundi. “The pieces were all approved by Duda, whose romantic inspiration will no doubt catch girls’ eyes.”
The Duda Bündchen for Brandili Mundi collection, which is scheduled to debut in July, will include ruffled dresses and Peter Pan collared tops.
Forbes adds that the collection was designed and produced with eco-friendly materials.
Check out the ad campaign video for the Duda Bündchen for Brandili Mundi collection below:
Readers chime in: Do you think Gisele Bundchen’s niece is actually behind the design of the Duda Bundchen line or is the youngster just being exploited for her famous last name? Would you agree that kids are being forced to grow up too quick these days?
