‘Diana’ Poster Removed From Outside Parisian Tunnel (Yes, THAT One)

Diana just can’t win.

The Oliver Hirschbiegel-directed film appears to have all the right stuff at face value: A winning story, a charming lead and a dash of controversy. Instead, it got abysmal reviews and has been labeled tasteless, cheap and careless which, it just so happens, also applies to the film’s French distributor Le Pacte.

It turns out, a promotional poster for the film was put on display at the south exit of the Alma-Marceau station which is mere steps away from the entrance to the tunnel where the car carrying Diana and her boyfriend Dodi Fayed crashed in 1997, killing both of them.

“It was requested that the poster be removed Monday afternoon, and we received confirmation that it had been removed Monday evening,” a spokesperson for the company told THR.

Given the placement of the ad, observers in England were pretty riled up all weekend, causing Le Pacte to remove the poster which shows the film’s lead, Naomi Watts, in pearl and sapphire jewelry next to a tagline that reads “Discover the woman behind the legend.”

The poster is one of more than a thousand that have been put up all over the city and in the tunnels of Paris’ metro system. La Pacte said that the poster was hung in the controversial spot by “unfortunate coincidence.”

Interestingly, the film Diana has performed quite well in France in spite of flopping next door in England.