New Amazon app turbo-boosts Christmas shopping price comparison

Kim LaCapria - Author
By

Jul. 30 2013, Updated 1:44 a.m. ET

Well, it will work year round, but it’s here in time for Christmas.

If you’re one of those people that uses apps like coupon aggregators to shop in a more informed fashion, a new Amazon app might interest you this Christmas. The Price Check app allows you to scan a products UPC code to see if it’s available at a better price from Amazon (whose Black Friday deals have been causing major web buzz) or in the Amazon Marketplace. If the product is in a case or doesn’t have a discernable UPC, you can take a picture of it, type the name into a search field, or even enter the information verbally.

Amazon’s mobile director Sam Hall commented on the new feature:

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“This app makes it incredibly easy to quickly compare prices on millions of items before making a purchase. We’ve worked hard to have low prices at Amazon, and we like it when customers comparison shop so they know they’re getting a good deal. We hope this app will empower customers to shop with confidence this holiday and any other day”

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According to TG Daily, Amazon isn’t the only mega-etailer getting in on the smartphone price comparison game. Ebay launched a similar app allowing customers to scan the site’s listings for better deals. While the apps could most definitely boost online retail sales, they could also prove invaluable for customers trying to haggle a better price on holiday gifts.

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