Starbucks Mobile Payments Account For 10% Of US Store Sales

James Johnson - Author

Jul. 29 2013, Updated 6:23 a.m. ET

Starbucks mobile payments have been adopted by 10 percent of all US in-store customers. The company revealed its US store mobile sales figures during its quarterly earnings conference.

The 10 percent figure includes all in-store purchases made by customers at US located Starbucks locations.

Mobile apps included in those mobile payments include Apple’s Passbook, Square Wallet, and Starbucks’ own mobile app.

During the company’s financial call, Starbucks Chief Digital Officer Adam Brotman said that “various digital initiatives have added demonstrable impact to our U.S. business in the third quarter.” Brotman promises that the company will continue to invest in the technology that is helping fuel increasing Starbucks mobile sales.

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Among Starbucks‘ mobile payments initiative is the installation of wireless charging mats in select locations. By convincing customers to pull out their smartphones, Starbucks may be able to increase mobile payments even further.

The new Powermat-supplied wireless charging initiative is being launched at 17 locations in Boston followed by an August Silicon Valley roll-out. Customers can use the Powermat-supplied wireless charging stations if their device supports the Power Matter Alliance standard and not the Qi standard. An increasing number of devices are moving towards the PMA standard.

Starbucks, in the meantime, is helping fuel the “Pay-by-App” commerce solution. In the early days, many experts believed a single dominate mobile app platform would lead the way to mass mobile payments. Instead Square, Starbucks Mobile, Google Wallet, and other platforms have begun to emerge. Customers are being given an option to the type of mobile payments platform they wish to use.

Despite all of the new options available on the market Starbucks still uses barcode scanning on a users device over NFC features that have been highly touted for the last several years.

Do you think an increasing number of Starbucks mobile payments will be made in the coming months and years ahead?


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