Rush Limbaugh will reportedly be dropped by Cumulus Media by the end of the year.
According to POLITICO, Cumulus Media, the second-biggest broadcaster in the United States, plans to drop Rush Limbaugh and Sean Hannity in the near future. Both talk show hosts are nearing the end of their contracts and the company has decided not to sign Hannity or Limbaugh to future deals.
Cumulus did not comment on the report.
A spokesman said:wrote in an email to POLITICO: “Cumulus is not in a position to comment about negotiations with talent under contract, no matter what the rumor of the day might be.”
Cumulus may be dismissing the report as a rumor by Deadline notes that this isn’t the first time that Limbaugh and Cumulus have thought about going their separate ways. After Limbaugh’s comments about Sandra Fluke, the radio host lost several sponsors. The incident created some tension between Limbaugh and the broadcast company and the talk show host reportedly thought about taking his show elsewhere.
At the time, Cumulus CEO Lew Dickey said: “We have the premier talk distribution platform in the business and if you want to be on a big stage in this game, you need to be on our stations in the largest markets. They’re the biggest signals, the heritage brands and everybody knows that.”
Cumuls’ reported decision to drop Limbaugh doesn’t appear to have anything to do with the content of his show. The company has been negotiating with Clear Channel, the company that distributes Limbaugh and Hannity’s shows, but the two parties have not been able to reach an agreement.
These talks have gone to the brink before but an insider says that Cumulus has already started scouting talent to fill the airtime vacated by Limbaugh and Hannity.