Why is everyone posting "I like it..." in their Facebook status updates?

Even if you don't open forwarded emails, sometimes having a Facebook account exposes you to annoying, not very clever forwarded-email style bon mots anyway.

This week's Facebook status update-gone-viral is not new, but has gotten legs in the past few days yet again. Several of your female Facebook friends might be updating their statuses with "I like it..." appended with "on the sofa," "on the stairs," "on the bathroom floor," and so on. Like the "bra color" status update meme, this one has a bit of a "don't tell the boys" element and stems from a Facebook private message that is circulating:

Ok ladies here's another game, like the bra color game which was a total success and we had men wondering for days what was with the colors and it made it to the News. Well this game has to do with your handbag, where we put our handbag the moment we get home for example "I like it on the couch", "I like it on the kitchen counter", "I like it on the dresser" well u get the idea. Just put your answer as your Status with nothing more than that and cut n paste this message and forward to all your FB female friends to their inbox. The bra game made it to the news. Let's see how powerful we women really are!!! REMEMBER - DO NOT PUT YOUR ANSWER AS A REPLY TO THIS MESSAGE, SIMPLY PUT YOUR ANSWER AS YOUR STATUS, THEN FORWARD THIS MESSAGE TO YOUR FRIENDS ."
It's just as irritating, but at least this one doesn't purport to increase awareness for breast cancer or a similar concern. (Or involve dopplegangers or Urban Dictionary.) And alas, this particular trend "made the news," too, although I'd be hesitant to call it a "total success."