The Jay-Z "Magna Carta" album drop at midnight has completely consumed Twitter, as Hov's fans digest and dissect the rapper's latest effort, abbreviated MCHG (for "Magna Carta Holy Grail.")
When the clock hit 12, Jay-Z's "Magna Carta" blew up on social media, as lucky fans privy to an early release received downloads of of the new joint.
More than 12 hours later, Jay-Z and Magna Carta are intermittently all of Twitter's top trends, with five the 10 right now being "Jay Z," "Rick Ross (a collaborator on MCHG)", "Molly (on a track)", "#MagnaCartaHolyGrail" and "Tom Ford (also a track.)"
"By the time the Samsung MCHG app counter hit zero at midnight on Wednesday and July 3 turned into July 4, disappointed fanatics hit Twitter crying foul with a exciting rollout that didn't work as advertised. Many Samsung users were left without the album they were expecting, but like all LPs Magna Carta found its way onto the radio and the Internet via pirated links that were shared n the early hours after midnight on Thursday."
As with all post "Black Album" efforts, initial reactions were mixed on MCHG's reception:
20 Mixed Twitter Reactions to Jay-Z's "Magna Carta Holy Grail" Album Cover http://t.co/SVAa3G5RMiPeople were also displeased that the MCHG Samsung app was spotty and inundated:
— VibeMagazine (@VibeMagazine) July 4, 2013
READ- The #NEWnewrules: Samsung x Jay-Z's Epic Fail -- http://t.co/diDAVuVxTV
— SKEE (@djskee) July 4, 2013
Track embeds were posted:
Same sample as Jay-Z's "Heaven" but a bit harder version imho... https://t.co/jrvNbjVHq3 Shouts 2 my bro @Problemzsince93
— DJ SKIZZ (@DjSkizz) July 4, 2013
Rick Ross' contribution was also discussed:
Dear Jay-Z, There is still time to take this Rick Ross verse off of the album. Make his verse like the "Samsung Exclusive". Just a thought.
— Chill Moody (@ChillMoody) July 4, 2013
Have you tweeted with all the Hov fans about Jay-Z's new Magna Carta Holy Grail release?