A study by comScore revealed that nearly 40 percent of the Japanese online population visited an entertainment site in August. Yahoo! Music led as favorite with 7.3 million visitors, followed by Sony Connect with 3 million visitors, and Sony BMG Music Entertainment with 2.7 million visitors. Sonny Connect is expected to drop
The study also revealed that Japan recorded the highest penetration of users of Apple iTunes software during the month, when compared with the United States, the United Kingdom, France and Germany.
“The Internet and other digital media have become key platforms for music consumption and clearly represent the future of the music industry,” said Maru Sato, managing director of comScore Japan. “With so much consumer music activity occurring in the digital space today, it is increasingly important to capture the available audience now and get them engaged with your service.”
Somehow, Japan’s love for music is understandable. Remember, the first karaoke machine was invented by a Japanese.