Pamela Anderson Commercial Sexist…To Men? [Video]
The banned Pamela Anderson ad has everyone talking about the commercial for its sexist portrayal of women. But what about men?
As previously reported by The Inquisitr, the Pamela Anderson ad was banned in the United Kingdom due to its sexual explicit content.
The Pamela Anderson ad seemed to be taking a cue from GoDaddy.com, which features supposedly sexy and funny commercials to advertise web domain registration. You’d think the gimmick would be old by now, but Crazy Domains seems to think Pamela Anderson could breathe fresh life into the marketing concept.
The Advertising Standards Authority, an independent British media regulator, banned the Pamela Anderson commercial because the man in the ad “viewed his female colleagues as sexual objects to be lusted after… The ad was likely to cause serious offense to some viewers on the basis that it was sexist and degrading to women.”
The ASA acknowledges the Pamela Anderson ad ban was solely because it was deemed to be sexist to women:
“The ASA understood that the ad was intended as a parody of a mundane business meeting and was intended to be humorous and light-hearted. Although the fantasy scene, which we considered was sexually suggestive, was limited to Adam’s imagination, we considered it gave the impression that he viewed his female colleagues as sexual objects to be lusted after.”
But what about men? Sexism goes both ways. Yes, obviously, the portrayal of the two businesswomen was degrading. But is it not also degrading to men to disseminate the stereotype of the man as only being interested in sex and outward appearances?
I mean, seriously, this is a business meeting. A quick google search shows that “women oversee 83 percent of direct consumer spending, own half of all public stock, and make up more than fifty percent of the talent pool.” 30 percent of businesses in the US are also owned by women. So it’s not like a man in any decent sized company would not be used to working with women on a regular basis without his hormones running wild.
Do you think the Pamela Anderson ad was sexist toward men as well as women?