Coke: Spreading happiness one college machine at a time

I just came across this and while I might not be the biggest fan of companies trying to play in the Social Media playground this effort by Coca- Cola has all the right ingredients of an idea going viral.

What Coke did was place a special vending machine in a campus common area and went about delivering happiness along with a bottle of Coke… or two… or three.

Thanks to BL Ochman for sharing this little gem.