‘Fatkini’ Sold Out: Take That, Abercrombie & Fitch!

Dusten Carlson - Author

Oct. 28 2017, Updated 6:21 p.m. ET

Fashion blogger Gabi Gregg’s “fatkini” is sold out, proving that curvy ladies like to look fly just like the “cool kids” (take note, Mr. Jeffries).

Gregg is redefining the term “bikini body” with her curve-friendly “fatkini,” the result of a collaboration between the blogger and the swimwear line Swimsuits for All.

She designed the fashionable bikinis for plus-sized girls with curves, and we’ve got to say… they’re pretty flattering.

Gregg’s initiative has gone viral multiple times over the past year or so, dovetailing in recent months with a massive amount of negative news coverage pointed at “hip” clothing maker Abercrombie & Fitch after 2006 comments from CEO Mike Jeffries were re-printed in a Business Insider article.

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Jeffries called Abercrombie & Fitch’s clothing line “exclusionary” by design, and said that the company aims to clothe the “cool kids” instead of their chubby, less cool friends.

But Gregg and Swimsuits for All tapped into a pretty wide market. I don’t know how well you remember high school, but the so-called “cool kids” were what, 4% of the student population at best?

When it comes to swimming, the remaining 96% like to take a dip now and then, as well.

For proof, look no further than the “fatkini,” for which the demand is so high, it has actually left many customers frustrated with Swimsuits for All for taking too long to issue refunds (not because people send them back, but because the limited number of suits sold out immediately, and there are currently no plans to make more).

But why were the trendy plus-sized bikinis so popular? In the words of their creator, “[It] makes my enormous boobs look even bigger but I don’t care.”

There you have it.

You can check out Gabi Gregg’s blog here (worth a read whether you’re plus-sized, regular-sized, pint-sized, female or male) as well as more pictures of the sold-out “fatkini.”

Let us know what you think of the “fatkini” trend in the comments below.

[Image via: GabiFresh]


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