Wii U will be a major subject in tomorrow’s Nintendo Direct webcast.
As you well know, Wii U hasn’t done well at all since its launch last year, consistently facing sales that fall significantly short of Nintendo’s expectations. Nintendo blames their dismal outlook on the lack of major games and the failure of its advertising to convince gamers that the Wii U is a worthy addition to their collection of consoles.
In response to the lack of major titles for Nintendo’s Wii U, the Nintendo Direct webcast is where they plan to address new game launches. One webcast will cover the Summer releases, while the second will cover releases from Autumn forward. The first webcast is expected to begin around 3pm British time and will stream from the UK. The second Nintendo Direct webcast is being planned for E3 2013 in June.
Nintendo knows that the reason its Nintendo 64 did as well as it had is because of its first party titles. Aside from Goldeneye 64 and Perfect Dark, there was very little of any quality titles for the system. Wii U is now facing the same problem. In spite of its innovative design and approach to gaming, a hallmark of Nintendo if you think about it, the Wii U just isn’t doing well.
Among the new games being planned for the failing Nintendo console are a new 3D Mario title, Pikmin 3, and Wonderful 101, as well as a new Mario Kart. But will it be enough?
Shelly Pearce, the PR director at Nintendo UK stated:
“From July onwards we will launch a succession of Wii U titles and we will promote these extensively until the end of the year. Marketing activity will include TV, print, online and PR as well as comprehensive experiential and social media campaigns. We have a strong line up planned for Wii U in the second half of 2013 including the likes of Pikmin 3, Wonderful 101, The Legend of Zelda: The Wind Waker HD Wii U. We are looking forward to launching these in the UK and for the opportunity to showcase the full potential of Wii U.”
If Nintendo’s new tactics work, and the Nintendo Direct webcasts gather the kind of interest they are hoping for, Wii U may just survive in this period of transition as the next generation consoles hover on the horizon.
Do you think Nintendo’s webcasts will be enough to save the Wii U?